Affiliate Program — Double-sided incentives

What is a double-sided incentive?

A double-sided incentive is something that benefits two sides of a transaction. In the context of your store's affiliate program, this is a coupon code that is tied to a specific affiliate.

The two incentives are as follows:

  1. The affiliate has the incentive to generate referrals in exchange for earning commissions
  2. The referred customer has the incentive to purchase your products at a discounted price with the affiliate-specific coupon

The affiliate-specific coupon has the added benefit of being able to attribute a referral to an affiliate in a privacy-preserving and cookie-free way.

Creating an affiliate-specific coupon

In just a few simple steps, you can create and configure an affiliate-specific coupon. Here's how:

  1. Navigate to the Affiliates dashboard
  2. Click on the relevant affiliate to open their slide-over
  3. Navigate to the the "Settings" section and click on the "Affiliate Coupon" button
  4. Toggle "Create Affiliate Coupon" on, then fill in the details

Finally, click the "Save" button and you're good to go. The affiliate will be able to view this coupon and share it with potential customers on their end.

Coupon Options

You can configure the coupon to your preferences. Below you will find each coupon option and its explanation.

  1. Coupon Code: This is the coupon code a potential customer will submit when placing a purchase.
    • Should the code leak at any point in time, you can always change it to anything else of your choosing
  2. Coupon Value: This is the value of the coupon code that will apply to the purchase, either amount-based or percentage-based
    • An amount-based discount deducts a specific amount from the purchase price.
      • If the price is $5 and the amount entered is "1", then a discount of $1 will apply and the customer will pay $4
    • A percentage-based discount deducts a percentage from the purchase price
      • If the price is $5 and the percentage entered is "10", then a discount of $0.50 will apply and the customer will pay $4.50
  3. Limit Usage: When toggled off, the coupon can be used unlimited times. When toggled on, you can specify the number of times this coupon can be used for before it's disabled
  4. Expire Coupon: When toggled off, this coupon can be used at any time. When toggled on, you can specify a maximum duration within which a coupon can be used, after which the coupon gets disabled
  5. Apply Storewide: When toggled on, the coupon can be applied to all products in a store. When toggled off, a dropdown will appear with which you can specify the product(s) that this coupon can be applied to

Frequently Asked Questions

Will the affiliate's commission be calculated based on the full price or the discounted price?

The affiliate's commission will be calculated based on the discounted price